About MatDads - For the Dads holding the bag at the end of the tumbling mat
The Real Story
For the dads holding down the mat — financially, emotionally, and sometimes literally.
Every cheer story has the athletes, the coaches, and the cheer moms who get plenty of well-deserved attention. Then there's the other guy. Back of the venue, calculator app open, mentally converting spectator fees into overtime hours.
That's the MatDad. MatDads exists because nobody else was making gear for him.
You Know Who You Are
If you've ever done any of these, you're one of us.
- Driven four hours to a competition and spent $50 before you saw a single routine.
- Developed strong opinions about hotel blocks based solely on the cutoff date.
- Learned what "hitting zero" means and felt unreasonable joy when it happened.
- Explained to a non-cheer friend why you're going to Orlando for the third time this year.
- Filmed the entire routine on your phone while doing mental math on what Worlds would cost.
- Become the loudest person in a ballroom at 8am on a Saturday without being asked.
The Gear
Built to read like an inside joke. Priced like you already know what the spectator fee is.
Every piece should feel like a nod from another dad who has made the drive, paid the bill, and clapped through the whole routine anyway.
Print to Order
Built when you order it. Ships in 5–7 business days.
Free shipping on $50+ orders. Flat-rate $5.99 under $50. Every piece is printed to order — no warehouse, no excess inventory, no clearance rack full of XS hoodies nobody bought.